Hi,
I am Joe’s email list.
Joe calls me his list, his peeps, and sometimes just “the list.” But, I am not a list, really, I am not a crowd, or an audience. I am not “everyone out there” as they teach new broadcasters to say.
I am me. One single person with hopes, dreams, stresses and fears.
In many ways I am just like you - the way you describe yourself in your hungry years before you went to that life changing event, read the book, and started making money online.
I get email from you Joe.
I can’t remember for sure, but I think I “joined” one day when you offered a free report or video and I had to put my email address in - and confirm - in order to see it.
In my inbox, Joe, your email looks just like the personal emails I get from my daughter or son, and sometimes, sadly, from my ex.
Now that you’ve been sending me email - as well as some of your “good friends” - I have begun to be able to see in a glance that they are just offers, sometimes disguised as important messages, sometimes blatantly, not.
Whenever I see the word “this” in your subject lines, like - “this won’t last long” - or “have you seen this?” I know it’s an offer.
Since the Product Launch Formula I and especially II - I’m amazed at how many times per month I am literally inundated with emails from so many people all about the same exciting product.
They arrive over multiple days, culminating in a bonus orgy that is just overwhelming.
I read a clever post in a forum once, that “the bonuses are so comprehensive, it makes me wonder what is covered in the course, that is not already covered in the bonuses!”
That made me laugh.
I’m writing you today, to share something important about myself - and I hope you’ll take the time to consider my feelings, ok? I have to get off of some of these lists.
The volume of email and the distraction of chasing the offers is just crippling my time, my focus, and my ability to get things done.
When Rick Butts asked his readers to consider unsubscribing from the people who sent you Stompernet Launch offers IF they had not provided any useful content in the last month - he really got me thinking.
Then Ed Dale made a video saying, basically, that no one is holding a gun to your head and that if you wanted to stop getting offers - stop bitching - and just unsubscribe.
But here’s the deal. I’d LIKE to learn from you Joe - and to be able to know that being on “your list” is valuable to me, my business, and my future.
So, please don’t think me a big whiner, I’m a customer, and here’s what I respectfully request:
1. Slow down the frequency of mailing to me, Joe. Do not email me every day - that’s just way too much now.
2. Don’t mail me offers all the time. I’m reading a lot more RSS feeds from bloggers who are putting out great content. If you are using Feedburner or Feedblitz or Aweber’s blog notification service that mails me when you update your blog - then, cool. I’m good with that.
3. If you do mail me an offer PLEASE don’t cut and paste the pre-written one from the creator of the product. Do you know how stupid that makes you look to me? And, how insulting it is to get them from multiple people?
4. Try giving me some TRUTHINESS in your communiqués to me. If you are really making money in the non-marketing-to-Internet-marketers, then tell me some useful tips that are working for you. No, you don’t need to tell me your market niche but hey, every once in a while how about your show me how valuable I am to you buy sharing one of those SECRETS?
5. Show me some stuff that made less than $1,000,000.00. I’d be immensely interested in real world examples of success I can get my head around. I’m never going to build a big list of “biz-op” peeps and hammer them with a big JV launch. Show me how I can make $500 a week - then be able to replace my income and quit my skank job.
6. Stop bragging about your zero-gravity dives and how you are spending my money in outrageous ways. Trust me, this is a lot more fun for you, then it is for me to read about it. You may excuse it as “inspirational” but I don’t’ even think that works in MLM anymore. It just annoys me. A little “high life” goes a long way and I’m more impressed by how Internet marketing lets you enjoy your family.
7. Please, please, please, for the love of God, stop participating in these dreadful launches! Let me believe you are successful enough without having to bend over and schlep me and the rest of my list mates through your embarrassing attempt to get me to “buy from you” and help you win a contest.
The reason Rick Butts wrote about the 12 Biggest Whores, without naming anyone, is that we have all watched the emergence of about that many well known marketers who cross-promote each others stuff so regularly it is hard to imagine that they do anything else.
I think that gives you a pretty good idea of the kind of things that would make getting email from you valuable again - and persuade me not to unsubscribe from you forever.
Final thought…
The blowback from the “unsubscribe” and “launch fatigue” has been to accuse me and my list mates, the little people, of being whiners.
And while there is no shortage of whiners in the world, I want you to know that from the bottom of my heart - I am pleading with you to not dismiss me so easily.
What most of us really want is for you to provide us with value, treat us like a long term relationship, and we will, certainly reward you for helping us get to the next level.
Now back to check my email, I think there’s a Traffic Secrets 2.0 launch today?
Sincerely,
Joes List
Reprinted with permission by Rick Butts.. visit Rick Butts at www.RickButts.com
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One focal point of Web 3.0 will be a much richer semantic interpretation of information that’s being searched out on the Internet.
