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2009 Prediction - Thousands of Business Will Waste Millions of Dollars on Phone Book Advertising

With marketing managers’ budgeting for Q-1 of 2009, many business owners are not aware of significant changes approaching all of us in the years to come.

I recently met with two prominent individuals here in Las Vegas. For their privacy, I will not divulge their names. However, I will tell you they have painted a picture of online and offline marketing as we know it today; and what’s right around the corner.

The following prediction is based on objective data, technology trends, analysis, mastermind groups, and in speaking with reputable marketing managers both in Las Vegas, Nevada and throughout North America.

Before I tell you this prediction, let me say this: If you are thinking about writing a big check to the Yellow Pages for 2009, STOP RIGHT NOW! Don’t do it until you read this post, watch the  5 minute movie below and reconsider sending that check; at least for the full amount. 

The following movie is informative, thought provoking and shows evidence of truth. So enjoy this 5 minute eye opening look into the future of advertising and what you may want to reconsider as you watch the “2015 EPIC movie”  http://epic.makingithappen.co.uk/ 

With that in you mind, let’s ask ourselves a few questions to validate this  knowledge:

Do you have to pay for 411 phone calls anymore? Nope, not with Google 411

Do you have to pay for telephone services like we did just a few years ago?  Not really; we only pay a fraction of what we paid just a few years ago. With Skype, Google Talk, Magic Jack hundreds of other service providers emerging change is eminent.

Do you have to pay for GPS navigation technologies?  Nope, you only have to Google it?

Have many times do you reference Google in comparison to picking up the Yellow Pages?

The ratio at my office is 50 Google queries to 1 look up in the Yellow Page Phonebook (in print or online).

With that said, here is my prediction:  I believe many companies will throw thousand of dollars at the yellow pages for many prospects who are looking at the Yellow Pages for “Let you fingers do the walking” information.  The Yellow Pages are dying!

However, I believe as the Internet grows geometrically (print, audio and video formats), we are all going to witness radical changes in how we market our products and services; how we communicate with others.

Companies that overlook objective data, technology trends and conduct their own analysis may be in fact throwing money at “historically what’s been the mainstay of conventional advertising”, something that will give them a very marginal return on their advertising  investment.

So I ask you, before you pull the trigger on investing in Yellow Page advertising, have you done your homework as it relates to know what’s in store for thousands of business who “with much certainty” will waste millions of dollars on phone book advertising in 2009.

Please know, I am not saying to stop advertising entirely in your phonebook of choice. What I am saying is to reconsider how you can better utilize your advertising budget for 2009.

As our staff  works with clients to build their own Grid platform,  I encourage you to conduct your own research and take the time to educate yourself on what’s changing in areas which will have the greatest impact on growing your business through conventional and non-conventional advertising mediums.

Friends, change is eminent and it’s not coming; “It’s HERE!

To learn more about the Google Grid read the following post: 

GOOGLE GRID PLATFORM & EPIC

Provide your comments and feedback..you opinion counts.

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Copyright © 2008 Coprofit, All rights reserved<

6 Important Questions To Answer When Considering A Generator For Your Data Center

Knowing when to install a generator into your data center is an important question IT Managers must ask prior to actually building their data center.

With careful planning there are strategies you can implement during the design phase of your data center build that can minimize downtime and effectively deal with unforeseen power outages.

Your data center is the lifeblood of your company. In fact, as we move forward in time, it is my contention that each computer in the office or at home will become a virtual data center.

When the data center goes down, your company immediately begins to lose money. Whether your data center goes down and services are no longer available, or if your data center goes down and your business is no longer able to access customer information, a data center power outage can be very costly.

Therefore, it’s critical that you proactively plan for a data center power outage. A formal plan should be created, documented and be immediately accessible on-site and remotely. Not having a formal plan in place could prove costly to your business and ongoing operations. Every minute your data center is down, vast sums of money are lost as business is lost. In this day and age, virtually no business can have its data center down for any extended period of time.

Furthermore, communication channels need to be accessible throughout the chain of command. While it is not recommend to immediately communicate a disruption of service to your customers, all employees should be aware of proper communication protocol to external customers in the event of a power outage.

No matter how self-sufficient your data center is, it is still dependent upon the nation’s power grid. The power grid is, in turn, dependent upon many electrical wires running above and underground. Theses wires, at different nodes, are always susceptible to power outages.  For example, a car accident five miles away could cause your data center to lose power for hours, costing your business a significant amount of money.

With careful planning there are strategies you can implement during the design phase of your data center build that can minimize downtime and effectively deal with unforeseen power outages. Data center design should always consider the optional backup power supply in the event of a power outage. Whether your power outage plan includes battery systems or on-site power generation, these options should be considered during the initial planning and design of the data center.

Backup power sources give the data center operator peace of mind in knowing that in the event of a power outage, a temporary and independent power source is available to keep the data center running while the utility company scrambles to get power back to your business.

Deciding which backup power solution is right for your business depends upon individual data center power requirements, local laws and your company budget for the expense. Each alternative power choice has its benefits and runtime limitations. To make the right decision, you must weigh the cost of added redundancy against the cost of downtime in your data center. Also, because emerging technologies continue to progress at an accelerated rate, the data center design should be scalable and adaptable to both current and future growth requirements.

Also, local business zoning laws may determine which type of generator you’re allowed to install on your property. For example, many localities have laws not allowing the installation of diesel-powered generators. Be sure to check into local regulations first before moving forward.

On the other hand, many localities encourage businesses to conserve power through alternative resources. At sites not allowed to install a gas or diesel generator, it may be permitted to install a wind turbine or solar cell to provide the backup power your company needs to stay up and running for a short time period.

Inevitably, your data center will demand increased power requirements. It will not have the same power requirements today as five years from now. It would be costly to install an alternative power solution today only to replace it in a few years. That’s why long-term planning is critical.

The first thing to consider when deciding what type of backup systems you need to install for your data center lies in the probability of a power outage at your business location(s). With generators and many battery systems, interruptions occur when the utility power first becomes unavailable.

Power may temporarily (for a few seconds) be unavailable to servers and computers on the network. Generators do, after all, need to be powered on when needed. Uninterruptable Power Supply (UPS) systems do not have this problem. They constantly recharge their batteries from the utility provider when power is available and then instantly provide DC power, accomplished with an Auto-Transfer Switch (ATS), to your data center when utility power goes out.

UPS battery backups and other battery-powered backup systems are inherently temporary; however, if your data center is located in an area prone to power outages, or if you require large amounts of temporary power, a generator may be appropriate. Generators usually consist of diesel, gasoline or natural gas engines that provide power as long as there is fuel. Data centers located in areas prone to hurricanes (like Florida) or any prolonged severe weather do well to install generators.

If your business would be better served with UPS systems or battery backups as a temporary measure, you need to consider how large you wish your UPS system to be. UPS systems take up precious data center space. The more battery capacity of a UPS system, the larger amount of space it requires. UPS systems can be designed to be located outside, but this adds a level of susceptibility to the elements, as well as increases the price. UPS systems designed for outside placements must have measures added to fight against the elements.

Deciding which type of power backup system depends on your data center’s runtime needs. If your data center is large (a Tier 2, 3 or 4 data center) and requires a prolonged amount of backup power in case of an outage, or if your data center is located in a hurricane- or power-outage-prone area, it would be wise to consider getting a generator.

If you rarely encounter outages of extended length, or if you only need enough time to properly shut down equipment in case of a power outage, a UPS system or a basic battery backup system may be required. UPS systems are perfect for small data centers that cannot afford any interrupted service.

No matter what system you choose, remember to plan for the future accordingly. As your business grows, so, too, will your data center. Battery backup systems used in conjunction with a generator provide scalability. The battery backup system provides temporary backup power with a generator available if the power outage stretches beyond the batteries’ capacities.

To determine the whether or not you want a power generator implemented into your data center, ask yourself the following questions: 

1. What is the current communications process in place that addresses our course of action and chain of command?

2. How does my business communicate with both internal personnel and external customers in the event of a catastrophic power outage?

3. Are there any local laws that prevent our company from installing a gasoline, diesel fuel or natural gas generator on our property?

4. Do we have a formal, written procedure that addresses what to do in the event of a minor or major catastrophic power outage?

5. Is it more cost effective to install a larger UPS that has a longer runtime or to install a power generator to minimize downtime?

6. In the event of a power outage, how much power, in terms of kilovolts, do we need to sustain business operations, and for what pre-determined period of time?

Most importantly, it is imperative that a documented plan is in place that provides direction on how to effectively deal with a power outage. Taking the time to make smart decisions now could save your company millions of dollars and infinite frustration.

Provide your comments and feedback….your opinion counts.

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Copyright © 2008 Coprofit, All rights reserved.  

Employee Performance: Improving Communications and Operating Standards for Effective Employee Development

In today’s ultra-competitive business environment the demand for qualified talent is greater than ever. As the workplace continues to change, it becomes apparent that successful organizations are those that can attract, retain, develop, and lead a diverse workforce.

A major driving force behind retaining good employees is maintaining high morale in the workplace. Yes, it is important to have strong management and leadership in any organization.

But, what process do fast-growth companies utilize to account for performance goals, improve morale, develop and recognize employee achievement to ensure both managers and employees are performing at their best?  

To often, front line managers do not have a formally defined process which supports their company’s performance management strategy. When this process is missing or fragmented, companies place themselves at risk: conflicting expectations regarding roles and goals, lack of standardized methods and unclear communication can create significant ramifications. 

Also, the company image, relationships between the managers and employees, as well as the quality of work is impacted. This can lead to a decrease in employee morale and job satisfaction, which ultimately impacts the long-term growth and success of the organization.       

Below are some often overlooked steps any business can follow to improve communication standards and boost staff morale.

Step 1 - Define the results you want to achieve by implementing the process.  Some examples would be: to foster an environment of open, honest communication, to communicate both company/department goals and objectives, to establish performance standards and to create a feedback loop between management and employees. 

When results are documented and used as the framework to reference to employees, management now has a clear perspective on what needs to be done to move forward in creating the entire process. All employees benefit because everyone is on the same page, and can now identify company goals and objectives.   

Step 2 - Set company goals and objectives, and determine what is required by employees to achieve these goal and objectives. Recognize, in many cases the vast majority of supervisors and managers are unaware of the importance of goal setting and the power of goal-oriented management.   

By defining company goals and objectives, you not only give employees a target to identify, you create a platform for dialogue between management and employees to observe what goals are being met, and what must be done to ultimately achieve all goals. By linking goals from executive management down through to rank and file employees, everyone identifies the big picture and ultimately what must be accomplished to sustain the organization’s growth and profitability.   

Step 3 - Document the performance expectations. Define performance expectations in a simple, easy to read format that includes performance categories - usually no more than six major categories are necessary.   Categories may include quality and quantity of work, attendance/punctuality, teamwork, safety and communication. Certain categories, such as quality and quantity of work, must be measurable. The benefit of implementing measurements within expectations is the company will move one step closer to establishing clearly defined standards.

These measurements can be linked to department/company goals, incentive pay, an existing compensation model and consideration of certain employees for promotion within the organization.   In addition to defining formal performance expectations, create an absentee calendar and communication log form.

The absentee calendar form is used to document attendance and punctuality, while the communication log form serves as the medium where communication between the manager and the employee, regarding performance, is formally documented. Consistent use of both forms by management provide a means to document performance in real time.        

Step 4 - Create and utilize an employee performance review form with a performance planner. The employee’s performance review will give both the manager and the employee a snap - shot of the employee’s overall performance over a specific time-frame. What’s important about the employee performance review is it reinforces what the expectations are, if they were achieved and where the employee scores in relationship to his/her peers in the workgroup.  

The performance review can have either a sliding points measurement or can be defined in terms of outstanding, above average, average, unacceptable or not observed. Managers should always document and retain on record, the employee’s performance as it relates to both expectations and company goals.

The benefits of accurate documentation are many. Not only will the company have an accurate record of both good and bad performance, but should any legal issues arise (discrimination, wrongful termination, unfair promotion), the documentation serves as a reference point to all parties involved - the facts are all there.  

Also, integrating a performance planner on the backside of the employee performance review serves an important purpose. It answers two big questions; “How am I doing?” ”Where do I go from here?” The performance planner should include performance areas where improvement is needed, knowledge, skills, or abilities that must be developed to result in the improvement.  

There should also be an area to document development activities/assignments (these are the planned activities for addressing the areas of need) and finally, projected implementation/completion dates. Verify both the manager and the employee sign and date days of discussion. 

Step 5 - Organization, timing, frequency and scope Organization of the aforementioned documents and forms is easy. To make management of this process even easier, visit your neighborhood office supply store and purchase a six-sided classification folder. A six-sided binder provides ample space for all individual employee documents and forms. 

Below is a very useful format layout for managing employee documentation:  

Flap 1 - Employee Performance Review and a dated performance recap log.

Flap 2 - Performance Expectations - Quarterly and yearly (start this on day 1.)  

Flap 3 - Calendar showing attendance history - monthly   

Flap 4 - Communication log forms  - form recapping communication between you and your subordinate

Flap 5 - Documentation defining company goals and objectives  

Flap 6 - Letters of recognition, awards, certificates, accomplishments, etc.   

Timing the process begins once the decision is made by executive management to amend its current performance management strategy. Once the first drafts are completed, the assigned management team reviews and approves or rejects all documents prior to implementation.  

Upon completing all forms, it’s now time to roll out the new Performance Management Plan. For newly hired employees, it is recommended performance expectations, communication log forms and company goals be communicated during the first few week of employment.  

Doing this will eliminate any concerns the employees may have about their role and job responsibilities. Once an employee is hired and depending on the job and scope of work, employee performance reviews should be completed at least every six months.

For employees currently employed with the organization, the new plan can be phased in with scheduled semi-annual employee performance reviews. With regard to the scope of implementation, once the documents are completed they can simply be reproduced for distribution throughout the company. Depending on the size of the organization, specific performance expectations can be modified to match specific criteria within different departments.  

Remember, the key is to master the process and standardize across the organization. Once the process is implemented, managers can then explore ways to improve content. This is what operating standard are all about.

The benefits of implementing this process within the organization are enormous.   It serves as a tool to effectively establish and communicate performance standards which will improve employee morale, performance and the overall quality of an operation. It serves as a vehicle to reduce Human Resource Management issues (discrimination, wrongful termination, unfair promotion) and allows mid - level managers to focus on other areas of the operation without being bogged down with “people issues”.   When the process is implemented throughout the organization, it becomes much easier for new (and transferring) managers who are assigned to take over an existing work group.   

Should you need to see what the ideal internal Performance Expectations, Employee Communications and Follow-up Forms look like, please contact us directly? Finally, following the process helps everyone identify what’s important, where the employee stands in relationship to performance and what needs to be done so everyone performs at their best.    

Finally, having standards similar to the aforementioned make your job as a manager much easier. Simply make the change and see the results. Your employees are you most valuable asset.

Provide your comments and feedback….your opinion counts.

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 Copyright © 2008 Coprofit, All rights reserved.

Advanced Fiber Optics Use Dense Wave Division Multiplexing (DWDM) to Acclerate Data Transmission Across the WAN

Businesses depend upon their networks as the lifeblood of day-to-day operations. Bottlenecks in data communications mean lost time and lost time translates to a loss in revenue. It is essential for companies to stay up to date with the best technologies that keep the network performing at an optimum level.

Large scale information sharing has permeated society at every level, simultaneously straining the backbones on which the global network was built. Understanding the latest innovations is key for any business looking to accelerate past the competition.

The explosive growth of voice and data transmission flowing over the Internet Protocol (IP) has been largely responsible for straining back-haul network bandwidth. Some ISPs are reporting that bandwidth demand on their backbone connections is doubling approximately every 8 to 14 months in response to ever-increasing Internet traffic.

The Internet backbone must further deal with the increasingly complex makeup of the traffic itself. Multiple data protocols must be transmitted, including circuit-based communications such as fax or TDM voice, IP packets or even packet-switching protocols and frame relay.

Faced with these concerns, Internet carriers traditionally were forced to lay additional fiber optic cabling to accommodate additional demand for bandwidth. However, at a minimum starting cost of $70,000 USD per mile, the associated costs are prohibitive in most situations except for the highest-level backbone connections.

Need always leads to innovation. The development of DWDM (Dense Wavelength Division Multiplexing) is a key innovation that allows for more bandwidth without installing additional, cost-prohibitive cabling. The concept is easy to understand: Increase the number of wavelengths that can be transmitted on a fiber. Fiber optic cabling uses lasers for transmission through the glass medium.

Previously, these transmissions were carried out at a single frequency. By simultaneously transmitting data at different frequencies or different light colors, the signal is multiplexed. This action effectively increases fiber optic cable capacity by a factor between 16 and 32.

Since the introduction of fiber optic cabling, SONET (Synchronous Optical Network) has been the standard communication protocol in North America. SONET works by taking network signals and multiplexing them into a single wavelength to be transmitted over fiber. Counting on a single light wave to carry all the data drastically limits the capacity of the protocol. SONET transports TDM data over the optical medium.

Further inefficiency is created by current TDM (Time Division Multiplexing) technology. TDM was initially developed by phone companies to maximize the amount of voice data that can be transmitted over a medium. TDM works by increasing capacity of the backbone link by collecting bits of raw data from multiple sources and multiplexing them at the higher transmission rate. TDM reserves time slots in the process to transmit the multiple sources in round-robin order.

However, the proliferation of other data formats not based on circuits such as IP and cell-based transmissions forces TDM to deal with formats for which it was not designed.  For example, Ethernet transmissions over SONET result in wasted bandwidth of up to 80% in a 10 Base-T connection. TDM was never designed to handle anything other than voice data. Where SONET relies on TDM to transmit data for which it was not designed, drastic deficiencies occur.

Here are some key benefits of DWDM technology over SONET:

Transparency – Operating at the primary layer of network architecture with raw data bits and streams, DWDM is able to support TDM and any other data format such as Ethernet, ATM, Fibre Channel or ESCON.

Scalability – DWDM utilizes “dark fiber” or bandwidth otherwise wasted by inefficient transmission protocols like SONET for an instant boost.

Dynamic provisioning – Eliminating time slots for data transmission allows for connections to be provided dynamically at a much higher rate.

Reduced need for regenerators – Transmitting multiple signals over a single fiber decreases the need for additional expensive equipment otherwise needed to re-amplify and de-multiplex signals over multiple fibers.

Four important questions readers should ask themselves:

1. Are you experiencing bottlenecks in your fiber optic network?

2. Does your network continuously transmit multiple data formats?

3. Are you looking for a simple, yet highly effective technology to gain a competitive edge?

4. What is keeping your business from transitioning to DWDM on the back-haul networks across the enterprise?

DWDM technology dramatically increases transmission capacity while simplifying scalability concerns at the same time. The primary requirement is installing higher transmission capacity at one end of the fiber optic cabling. DWDM drastically reduces signal congestion created by amplifiers and regenerators. High-capacity network transmissions around the business can be conducted without some of this equipment when DWDM is implemented.

DWDM is a smart strategy for a highly optimized optical network. Since the sharing of information is the lifeblood of any business, the network must have the highest level of availability, and downtime must be kept to an absolute minimum.

Backups performed in real-time and decentralized processing are essential to keeping mission-critical applications online, as are parallel processing and a comprehensive disaster recovery plan. The common theme among these best practices is the requirement for a network of the highest quality, efficiency and reliability.

Dense Wavelength Division Multiplexing is a smart alternative to traditional Time Division Multiplexing. Know what your options are now and consider the benefits as you expand business operations.

Disclaimer/Release of Liability Statement: Regarding knowledge shared in this article, Michael G. Perry will not be held responsible for any consequential damages resulting from the application of content or recommendations.

Contact Us should you need assistance with fiber optic services? 

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Copyright © 2008 Coprofit, All rights reserved.

10 Gigabit Ethernet The Ideal Ethernet Cable For SMB Datacenters

The fastest IEEE standard for Ethernet, 10 Gigabit Ethernet (10GbE), was established in 2005 in specification 802.3x. Just as the name implies, networks operating under standard 802.3x are capable of transmitting data at 10 gigabits per second. To put this into perspective 10 Gigabit Ethernet (10GbE) is 100 times faster than Fast Ethernet that transmits data 100 megabits per second.

The business world has watched as 10 Gigabit Ethernet (10GbE) has evolved from a new, bleeding-edge technology without a lot of compliant hardware into a mature, proven technology ready to be deployed in many businesses seeking faster data transmission speeds.

Firms are beginning to realize that the time may have arrived to take advantage of the technology, especially when considering the resource demands of newly adapted networking technologies such as server virtualization and data warehousing.

Ever increasing storage demands, bandwidth-hogging video, and exponentially increasing transaction processing can form bottlenecks in networks operating under older Ethernet standards and further contribute to the need to upgrade to 10 Gigabit Ethernet (10GbE).

Companies operating with 1 Gigabit Ethernet (1GbE) are finding that as their company has grown so has their network. These firms are discovering that the backbone cables that provide the highest transfer rates at 1 gigabit per second 1(Gbps) are becoming bogged down with the demands of their advanced networking system. Also, demand for Gigabit Ethernet has grown at the desktop level where increasingly there are needs for shared video and demanding business applications deployed by the server.

Efficient servers operating with virtualization technology that previously required the use of several, independent machines also demand faster data transmission rates.

Businesses are upgrading to 10 Gigabit Ethernet (10GbE) to relieve these pressures involved with their growing networks.  Deploying the latest Ethernet technology not only makes sense from a technical viewpoint, but also from a financial one as managers begin to realize that network bottlenecks are causing inefficiencies and, therefore, are costing the firm money.  Furthermore, deploying 10 Gigabit Ethernet (10GbE) directs businesses towards becoming more “green” as power demands are reduced. 

A survey conducted in the fall of 2007 of nearly 400 business and IT professionals has confirmed this rising interest in 10 Gigabit Ethernet (10GbE). The survey confirmed that IT personnel are currently evaluating the new technology and are testing different ways that the standard can be used with servers, switches and network interface cards (NICs).  At the same time, firms are conducting price feasibility research on rolling out the faster transmission rates.

Enterprises are finding from their internal research that network infrastructure and company economics call for the move to 10 Gigabit Ethernet (10GbE). During the time period since the standard was established, 10GbE technology has drastically improved and costs involved in deploying it have dropped to levels where the cost is justified in companies needing the upgrade.  Factor in the savings that increased network efficiency can generate, and the upgrade becomes a no-brainer.

While 10 Gigabit Ethernet (10GbE) deployment is being considered, business customers are seeking the same solutions that have always been desired from their network: a deployment optimized for a particular network that enables a more efficient infrastructure and administration at an affordable price.

Upgrading to the latest standard is not a daunting task for IT managers. 10 Gigabit Ethernet (10GbE) still utilizes familiar Ethernet connections and media to achieve these higher speeds.  Organizations are able to build upon their existing network infrastructure to introduce the faster transmission rates.  Current IT staff already possess a wealth of knowledge about Ethernet, having spent years operating with Ethernet hardware and protocols since the 10Base-T (10 Mbps) technology was first used in the 1990s.

Fiber cabling, already present in many 1 Gigabit Ethernet (1GbE) networks is also used in transmitting at this faster rate. Commonly used Network Interface Cards (NIC cards) already present in PCs are capable of gigabit transfer rates but are held back by network administrators concerned about the bottlenecks that would occur should they open up desktop users to their highest possible speeds.

Because of the widespread acceptance of Ethernet technology, there is also no need for software upgrades to take advantage of the higher transmission capability of 10GbE.  Servers will run the same applications that ran before the upgrade without a hitch.  Applications are developed with Ethernet protocols in mind; 10 Gigabit Ethernet (10GbE) follows the same standards. 

Another area where business owners are always looking to reduce costs is in power consumption.  Power needs for servers are considerable, especially when the cooling requirements for these sensitive machines are factored in. When deployed correctly, 10 Gigabit Ethernet (10GbE) will reduce power consumption and lessen utility bills by reducing the footprint of the servers in the business.  Running at higher transmission speeds over the same types of cables lessens the power demands of the servers.  Also, processing demands that also generate higher power consumption are not wasted routing bottlenecked data to lines running under capacity in networks running at or close to maximum bandwidth at the lower transmission rate.

Reducing the power demands on servers also can increase the life of your hardware equipment. Servers don’t have to work as hard when more bandwidth is available so the machines can keep cool and run more efficiently.

Servers running at lower temperatures obviously have lower cooling demands, oftentimes proportionately the highest power-demanding requirement of a server.

Further savings can be realized in staffing requirements of the 10 Gigabit Ethernet (10GbE) network deployment. Running at the higher transmission rate can present obvious consolidation options and the familiarity of Ethernet reduces the need to find specially trained IT personnel.  Peripheral compatibility is not an issue and there is no need to reconfigure existing appliances shared on the network to function on the 10GbE network.  IT staff will no longer be stretched to the limits administering a network running at capacity.  Also, once the new network technology is in place, high-demand processing environments like data-mining and blade server’s benefit from the faster throughput.

A 10 Gigabit Ethernet (10GbE) network is inherently optimized to take advantage of new virtualization techniques that make increased demands of data transmission.  Virtualized servers take on the tasks of multiple servers, consolidating those multiple machines into a single server, further eliminating hardware and administrative costs for the business decision-maker.

Furthermore, newer networking protocols that are only possible on the higher bandwidth of 10GbE can be taken advantage of.  This includes the high-speed storage protocol iWarp first developed in a joint project by Intel and Carnegie Mellon University in 1988, and iSCSI that links storage clusters together utilizing lower power requirements with the higher transmission rates.  Deploying protocols such as these across a 10 Gigabit Ethernet (10GbE) network can result in a dramatic improvement in network efficiency.

Ideally, 10 Gigabit Ethernet (10GbE) should at least be considered where it is needed most. Usually, data centers and file servers have the greatest need for upgrading to 10 Gigabit Ethernet (10GbE).  Higher-speed transmission lines become particularly important for the file server should video transmission or multimedia streaming be integrated into your business. Video transmission requires the highest amount of bandwidth of any type of media and today’s applications and desktop users are demanding more and more multimedia in their day-to-day operations.  A lot of multimedia transmission also occurs when employees access the Internet.  Once it is determined that employees truly need faster data transmission speeds, IT managers will need to seriously consider 10 Gigabit Ethernet (10GbE). 

Another area that would benefit right off from 10 Gigabit Ethernet (10GbE) deployment are server farms where numerous transactions are carried out simultaneously.  An inherent issue with some server farms is the ability to transfer multiple transactions simultaneously when one server is busy. The faster transmission rates could eliminate the need for some of the machines present in the server farm as well as the staffing requirements to manage them.

Deploying this newer technology sooner rather than later keeps a technologically-savvy company at the cutting edge and able to operate more efficiently than many of their business competitors who have not yet made this decision. The 10 Gigabit Ethernet (10GbE) protocol could easily prove to be a real competitive advantage to your business. While some IT Managers are fickle about upgrading to 10 Gigabit Ethernet (10GbE), more and more are choosing to move forward with it.

Below are some smart tips in determining how to integrate 10 Gigabit Ethernet (10GbE) in your existing network architecture:

1. Conduct a thorough analysis of your existing network architecture.

2. Identify what existing hardware to be reconfigured for the upgrade and what hardware may need replaced.

3. Identify “in phases” what changes need to be made in regards to server hardware, server virtualization, network storage, cabling and in your data centers to optimize the reduced power demands of the 10GbE and  minimize “server sprawl.”

4. Correlate the proposed changes to align with current and future business growth requirements of your business.

5. Act on this collected information and communicate it to your management team.

The key aspect of the 10GbE deployment is the performance advantages realized when the same network is suddenly able to process significantly more data at a faster rate.  These performance advantages also result in cost savings resulting from server consolidation as more and more servers become virtualized. Furthermore, the requirements from the IT staff are reduced and power consumption needs are not what they were before with the network operating much more efficiently. 

Finally, with more legislation coming requiring that businesses operate with less power, many businesses are looking closely at upgrading 10 Gigabit Ethernet (10GbE).

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Reproduction prohibited without prior written consent

Las Vegas Electric Firms Use Load Flow Analysis on Las Vegas City Center Project

The US Power Grid stands as one of the most complex infrastructure creations in the United States. It successfully, and for the most part, reliably connects millions of homes and businesses to 60 Hz, three-phase alternating current, allowing modern life to continue at full pace. This same power ultimately extends into your business.

Once reaching your business, the power usually transforms from three-phase to single-phase power. Because of its reliability, you can almost always expect to plug in a computer or a large piece of machinery to an appropriate outlet and have it instantly draw power and begin working.

The power grid, while obviously significantly larger on a national level, has similar characteristics in individual businesses who consume power for data centers, server banks, and other related office equipment and machinery.

To stay profitable, businesses must provide clean, efficient power to computer workstations, servers, data centers and all other related electrical equipment.

At first, this may seem somewhat obvious. Of course, a building must have an electrical infrastructure by which power can be distributed from the utility company to all the electrical equipment throughout an office building.

However, many additional considerations need recognition: Underestimating the significance of the overall performance of your electrical infrastructure could be costing you thousands of dollars annually.

An integral component to your technology infrastructure lies in understanding the importance of load-flow analyses and the cost-saving opportunities presented by measuring load flow and how power is distributed throughout your business.

Thus, the design of a comprehensive and reliable power grid within your business ultimately requires consideration of the needs of the end power consumers both now and in the foreseeable future.

Load-flow analysis empowers you to objectively measure whether or not electricity is being efficiently distributed throughout your business. An inefficient or unbalanced load can cause unpredictable behavior in your localized power grid, raising the risk of damage to any equipment using electricity. Also, inefficient loads (something very common) also cause undue power consumption and unnecessary wear on electrical equipment. Load-flow analysis objectively tests for dirty electrical power, unusual voltage fluctuations and just how efficiently electricity flows throughout the building.

In addition, simply using the technology currently deployed, may be insufficient for long-term use. The computer industry is, after all, developing bigger, better and more power-hungry technology despite claims of energy-efficient equipment.

For most businesses, the data center almost assuredly will need more power as the business grows and expands. During the initial planning and design phases your IT staff should proactively plan for increased growth and the resource requirements to facilitate that growth. Should you already have a technology infrastructure in place, it behooves you to at least have some sort of third-party testing to test the performance of all electrical systems. Doing so often results in huge cost savings if done correctly.

Power surges, a somewhat common occurrence in most commercial buildings, rate as one of the greatest dangers to computers, servers and other electronic devices.

Power surges often originate from multiple sources, including human error and lightning strikes to a building or to the power lines providing power to the building. Also, by unforeseen events (as listed previously) occurring elsewhere and away from your building, sudden voltage fluctuations in electronic devices can result.

Sensitive electronics that employ low-voltage devices, like transistors or microprocessors, are highly susceptible to damage caused by sudden voltage spikes in the system. A particularly powerful power surge could interrupt the function of a computer microprocessor, causing the computer to either lose data or even completely stop functioning.

Designing systems against power surges can be assisted with a combination of basic strategies. The first step is to conduct a comprehensive site walk-through to see what is currently installed to distribute and transform electricity throughout the building. Once completed, the next step is to have a qualified electrician offer you insight to common power problems he or she sees in your local geographic area. If necessary, conduct a load-flow analysis and test to assess how power is flowing throughout the building.

Over the past 40 years, power distribution models and load-flow analysis tools have changed significantly. Commercially available Internet-browser-based software now quickly and accurately measures the effects on electronic devices as well as power flowing through one or multiple buildings. Use of these system monitoring tools allows IT staff to quickly pinpoint problems or susceptibilities within your power grid, thus allowing them to determine the origin of where the problem resides.

A successful load-flow analysis is not a definitive answer to all causes of power surges. While load-flow analysis may pinpoint areas of susceptibility, it cannot identify the origin of all power surges, spikes and intermittent power fluctuations in your local power grid. You must consider taking steps to prevent the damage of electronic devices due to power surges. TVSS (Transient Voltage Surge Suppressors) devices can be placed “in front” of electronic devices on your local power grid. “Surge protectors,” as they are often called, minimize power surges, providing electronic devices connected to them a safe, “clean” line flow of power.

Designing an electrical infrastructure correctly can be a daunting task, but it is well worth the expense, time and effort to be as thorough as possible. If not properly designed, your electrical infrastructure could cost your business thousands of dollars in damaged equipment, lost revenue due to downtime and wasted power consumption. Remember this: Never assume, when you occupy a used or even a new building, the suitability of its electrical infrastructure.

Get started with the four simple steps below:

1. Have an experienced electrician calculate the total power requirements required to run your business operations in a building you are considering and find out from the utility company (in advance) if the required power can be distributed into the building.

Note: It does not hurt to overestimate, thus allowing you to easily adapt to future additional power requirements.

2. Design your electrical infrastructure to include TVSS equipment, surge protectors and electrical load-flow monitoring devices.

3. On any new TI (tenant improvement), take the time to conduct a load-flow analysis on the building and certify that data and phone wiring is up to specification.

4. If necessary, redesign and/or modify the electrical infrastructure before you occupy the building. Doing so usually extends the life of your electrical equipment and eliminates numerous potential future problems. Make sure all electronic devices sit behind TVSS equipment for an added level of protection.

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Leverage Contact Center Technology Using Unified Communications and Messaging

Imagine a customer calling for detailed, technical information about your products and services. These calls can be cumbersome for customer service employees who don’t possess the technical knowledge about a specific product or service.

Now imagine those same customer service employees having a comprehensive menu on their computer screens describing the exact technical knowledge about that specific product or service, as well as other detailed information the inquiring customer can use to make an informed decision right away.

In the world of UC (Unified Communications), technical customer service calls are handled and processed much differently than they were just a decade ago.

Transitioning to a UC platform improves communications both internally and externally by arming employees with better technology tools that add value to the overall communication process. This article contains helpful knowledge and insights to assist you in the transition to a unified communications platform. 

UC is essentially a unified platform for communications in all its forms. Potentially, this can include land-lines and cellular phones, e-mail, instant messaging (IM), VoIP, IP-PBX, fax, voice mail, conference calls, video conferencing, whiteboard and unified messaging. Your employees will have presence within your business communications - whether they are physically in the office or not.  

The concept of presence is easy to understand within instant messaging where a “buddy status” is available at a glance. UC takes this a step further by grouping these “buddies” together by specialized skills and attaching them to specific knowledge areas. All of this would be available at a glance.  

UC allows for real-time delivery of all these forms of communication within a single environment that users can access within a simple interface. For example, customer service staff could have a list of employees knowledgeable about a product, along with the best method for immediately contacting that person who has the correct answers about the details of the product.  

By clicking on a contact icon, a call can be made, or even a page or a whiteboard session accessed to bridge key information on the product, customer and employee contacts simultaneously.   If your business doesn’t already have it, Unified Messaging (UM) can offer communications integration, albeit on a smaller scale than UC.

Unified Messaging is capable of grouping together communications from different sources, such as e-mail, faxes and voice mail, but does not allow (in all instances) real-time delivery. Unified   Messaging systems store these multi-platform communications for the user to access information at his or her discretion.

Still, nowadays, UM does provide improved communication synchronization to an extent that was not available just a decade ago.   It is important to understand that while UM does offer efficiencies by grouping communications together; it is not the same thing as UC. Oftentimes, these terms are interchanged and interpreted to have the same meaning.

Again, they are not the same. Tying communications together in a UC platform can have a tremendous positive impact on productivity at your business. Businesses with offices across the globe have an excellent opportunity to synchronize communications as they occur around the clock in real time. Additional functionality allows calls to be routed according to preset rules.  

For example, if an employee is working at a remote location outside the office, the UC system can route a call to their cell phone and then a voice message into their voice mail.   At the heart of UC is the Voice-over Internet Protocol (VoIP) technology that allows analog phone conversations to be transmitted over the Internet. UC basically expands that functionality by allowing other communications through the same protocol.   Transitioning to UC does not have to be an overwhelming process.

First, consider what usable technology your business already has and how those assets could be integrated into the new platform. Consider what communications are already transmitted utilizing the Internet Protocol (IP). It could be that your business is only a few steps away from integrating these into a truly unified format that dramatically increases productivity. 

Another benefit of introducing UC to your business is enhanced security within your company’s communications that was never present before. Without UC, communications occur over multiple data formats using multiple protocols, and you may not have control over certain information. Integrating these data formats using UC gives your company the ability to better manage the overall communications process. 

The necessary equipment for creating a UC infrastructure includes various software applications and hardware equipment. The Microsoft version of the UC solution is built around the Microsoft Office Communications Server 2007 and the Microsoft Office Communicator 2007 for the interface. Microsoft, of course, is geared toward the software UC solution. Its server software is designed to be deployed on a dedicated communications server.  

Cisco, the IT hardware equipment manufacturer most widely k