Systems Integration Specialist

With marketing managers’ budgeting for Q-1 of 2009, many business owners are not aware of significant changes approaching all of us in the years to come.

I recently met with two prominent individuals here in Las Vegas. For their privacy, I will not divulge their names. However, I will tell you they have painted a picture of online and offline marketing as we know it today; and what’s right around the corner.

The following prediction is based on objective data, technology trends, analysis, mastermind groups, and in speaking with reputable marketing managers both in Las Vegas, Nevada and throughout North America.

Before I tell you this prediction, let me say this: If you are thinking about writing a big check to the Yellow Pages for 2009, STOP RIGHT NOW! Don’t do it until you read this post, watch the  5 minute movie below and reconsider sending that check; at least for the full amount. 

The following movie is informative, thought provoking and shows evidence of truth. So enjoy this 5 minute eye opening look into the future of advertising and what you may want to reconsider as you watch the “2015 EPIC movie”  http://epic.makingithappen.co.uk/ 

With that in you mind, let’s ask ourselves a few questions to validate this  knowledge:

Do you have to pay for 411 phone calls anymore? Nope, not with Google 411

Do you have to pay for telephone services like we did just a few years ago?  Not really; we only pay a fraction of what we paid just a few years ago. With Skype, Google Talk, Magic Jack hundreds of other service providers emerging change is eminent.

Do you have to pay for GPS navigation technologies?  Nope, you only have to Google it?

Have many times do you reference Google in comparison to picking up the Yellow Pages?

The ratio at my office is 50 Google queries to 1 look up in the Yellow Page Phonebook (in print or online).

With that said, here is my prediction:  I believe many companies will throw thousand of dollars at the yellow pages for many prospects who are looking at the Yellow Pages for “Let you fingers do the walking” information.  The Yellow Pages are dying!

However, I believe as the Internet grows geometrically (print, audio and video formats), we are all going to witness radical changes in how we market our products and services; how we communicate with others.

Companies that overlook objective data, technology trends and conduct their own analysis may be in fact throwing money at “historically what’s been the mainstay of conventional advertising”, something that will give them a very marginal return on their advertising  investment.

So I ask you, before you pull the trigger on investing in Yellow Page advertising, have you done your homework as it relates to know what’s in store for thousands of business who “with much certainty” will waste millions of dollars on phone book advertising in 2009.

Please know, I am not saying to stop advertising entirely in your phonebook of choice. What I am saying is to reconsider how you can better utilize your advertising budget for 2009.

As our staff  works with clients to build their own Grid platform,  I encourage you to conduct your own research and take the time to educate yourself on what’s changing in areas which will have the greatest impact on growing your business through conventional and non-conventional advertising mediums.

Friends, change is eminent and it’s not coming; “It’s HERE!

To learn more about the Google Grid read the following post: 

GOOGLE GRID PLATFORM & EPIC

Provide your comments and feedback..you opinion counts.

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